Introduction to Digital Marketing
What is Digital Marketing?
Digital Marketing is the strategic practice of promoting products, services, or brands using digital channels such as search engines, social media, email, and websites. Unlike traditional marketing, it allows for real-time data analysis, precise audience targeting, and measurable ROI. It encompasses the entire online presence of a business, connecting them with potential customers where they spend most of their time: the internet.
- Uses digital channels (Search, Social, Email, Mobile)
- Data-driven decisions and real-time analytics
- Two-way communication with customers
- Cost-effective compared to traditional media
Why is Digital Marketing Important?
In today's digital-first world, a business without a digital marketing strategy is invisible. Digital marketing levels the playing field, allowing small businesses to compete with global corporations. It provides the tools to reach a global audience, engage with customers personally, and track the effectiveness of every dollar spent.
Topics in this Module
- • Core Fundamentals and Evolution of Digital Marketing
- • Traditional vs. Digital Marketing
- • Understanding the Digital Marketing Ecosystem
- • Real-Time Industry Case Studies
- • Business-Specific Digital Strategies